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Google film thanks its advertisers

Digital agency AKQA San Francisco has created a video for Google to thank its advertisers on the tenth anniversary of AdWords.

Google: mechanical bee film thanks advertisers

Google: mechanical bee film thanks advertisers

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The film's theme centres on failure as a route to success, and involves "a certain level of nerdy bravado," according to AKQA, which won Campaign's Direct Agency of the Year last week.


The video, produced by Post Panic, portrays a series of failed "thank you" experiments, including mechanical bee prototypes that spell advertisers’ names in the sky, record-breaking domino topples and the names of advertisers beamed by laser onto the moon.

Google wants advertisers to submit their own success stories to be featured on its anniversary website.

Last week Google failed in its attempt to buy retail website Groupon, and revealed its latest version of its Nexus phone.

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