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Retail receives welcome boost in Top 100 Online Brands figures

Christmas and an early sales season helped drive shoppers online in December, with cards business American Greetings and the Royal Mail two of the biggest risers, according to UKOM/Nielsen data.

Retail boost: many top names enjoyed gains across December

Retail boost: many top names enjoyed gains across December

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Recent figures from Interactive Media in Retail Group (IMRG) and Capgemini show that UK consumers spent £6.8bn online last month, a 25% year-on-year increase, and latest UKOM figures show how many retailers – especially Currys, Comet and John Lewis – enjoyed gains across December.

The severe weather also led to big increases for the Met Office and National Rail, the UKOM data reveals.

Google is, unsurprisingly, the top web brand in the UK, with 35 million unique visitors – up 5% on November – followed by MSN/Windows Live/Bing, with 27.3 million.

With Universal, Sony and the Abu Dhabi Media Company announcing they will bring online video music service Vevo to the UK in April, the founders will be buoyed by UKOM figures showing that Vevo is the UK's 42nd most-visited online brand with 4.3 million unique visitors, comparing favourably with ITV.com (5.6 million) and Fox Interactive Media, home of MySpace and IGN (4.9 million).

The BBC is the UK's fourth most-visited online brand, although yesterday it announced that it would be cutting its online budget by 25% and halving its number of Top Level Domains.

Of the social networking brands in the top 100, Facebook has 26.3 million unique visitors, well ahead of Twitter's 4.7 million, and Linkedin with 2.5 million.

Linkedin was the only one of the three to record a month-on-month fall in visitors, down 9% on November.


Rank Brand Unique UK visitors (000s) Dec 2010 Unique UK visitors (000s) Nov 2010 Month on month change
1 Google 35,037 33,446 5%
2 MSN/WindowsLive/Bing 27,271 26,490 3%
3 Facebook 26,252 25,551 3%
4 BBC 23,109 21,505 7%
5 Yahoo 20,931 21,368 -2%
6 Amazon 19,894 20,326 -2%
7 YouTube 18,813 18,524 2%
8 Microsoft 18,349 18,173 1%
9 eBay 16,964 18,259 -7%
10 Wikipedia 14,465 15,162 -5%
11 Apple 12,769 11,948 7%
12 Argos 10,809 9,364 15%
13 Ask Search Network 10,247 10,684 -4%
14 Tesco 9,639 9,615 0%
15 Sky Portal 7,834 7,532 4%
16 Blogger 7,690 8,179 -6%
17 AOL Media Network 7,438 7,813 -5%
18 Associated Newspapers 7,431 8,087 -8%
19 Glam Media 7,386 6,829 8%
20 PayPal 7,171 7,895 -9%
21 Play.com 6,542 5,904 11%
22 The National Lottery 6,352 6,058 5%
23 Marks&Spencer 6,347 5,127 24%
24 Skype 6,119 5,576 10%
25 Money Saving Expert 6,072 6,280 -3%
26 John Lewis 6,046 4,190 44%
27 ASDA 5,551 5,564 0%
28 ITV.com 5,550 6,059 -8%
29 Virgin Media 5,423 5,742 -6%
30 Royal Mail 5,405 3,721 45%
31 Groupon 5,400 5,134 5%
32 About.com 5,264 5,428 -3%
33 BT 5,254 5,313 -1%
34 Fox Interactive Media 4,900 5,068 -3%
35 Directgov 4,853 4,832 0%
36 NetShelter Technology Media Network 4,753 5,352 -11%
37 Twitter.com 4,714 4,459 6%
38 Met Office 4,617 2,742 68%
39 Shopzilla.com Network 4,596 5,063 -9%
40 Guardian.co.uk 4,582 4,622 -1%
41 Debenhams 4,393 3,614 22%
42 VEVO 4,330 3,885 11%
43 YELL.com 4,257 4,492 -5%
44 Boots 4,240 3,850 10%
45 WikiAnswers 4,227 4,384 -4%
46 IMDb - Internet Movie Database 4,187 3,915 7%
47 Telegraph 4,186 4,385 -5%
48 News Corp. Newspapers 4,121 4,770 -14%
49 Lloyds TSB 4,110 3,987 3%
50 Currys 4,103 2,734 50%
51 Orange 4,055 4,456 -9%
52 eHow 4,038 4,240 -5%
53 Next 4,038 3,353 20%
54 NHS 4,025 4,022 0%
55 Real Network 4,003 3,767 6%
56 Nectar 3,985 4,107 -3%
57 Zynga 3,960 3,124 27%
58 Mozilla 3,910 3,306 18%
59 National Rail 3,895 3,002 30%
60 Sainsburys 3,858 3,038 27%
61 Channel 4 3,793 4,099 -7%
62 IPC Media Network 3,725 3,642 2%
63 Adobe 3,433 3,959 -13%
64 NatWest 3,376 3,391 0%
65 COMET 3,344 2,267 48%
66 WordPress.com 3,333 3,788 -12%
67 O2 3,292 3,353 -2%
68 Conduit.com 3,225 2,884 12%
69 BBC Worldwide 3,158 2,769 14%
70 HMV 3,156 2,741 15%
71 Halifax 3,135 3,107 1%
72 Barclays 3,101 3,216 -4%
73 The AA 3,018 3,144 -4%
74 Gorilla Nation Websites 2,989 2,974 1%
75 HSBC 2,849 3,009 -5%
76 CNET 2,844 3,102 -8%
77 Nokia 2,714 2,137 27%
78 MyVoucherCodes.co.uk 2,710 2,743 -1%
79 TalkTalk 2,693 2,890 -7%
80 Vodafone 2,668 2,735 -2%
81 AVG 2,647 2,532 5%
82 Hachette Filipacchi UK Network 2,577 2,502 3%
83 RBS - The Royal Bank of Scotland 2,489 2,481 0%
84 MoneySupermarket.com 2,478 2,854 -13%
85 LinkedIn 2,456 2,708 -9%
86 AmericanGreetings.com Network 2,452 539 355%
87 Weather Channel Network 2,445 2,579 -5%
88 Trinity Mirror Nationals 2,445 1,716 42%
89 Gumtree 2,429 3,159 -23%
90 WildTangent Network 2,419 2,140 13%
91 DSG PC World 2,382 1,959 22%
92 Rightmove 2,350 2,627 -11%
93 Banco Santander 2,344 2,492 -6%
94 GAME 2,334 1,983 18%
95 Shopping.com Network 2,304 2,799 -18%
96 Littlewoods 2,295 2,213 4%
97 Ticketmaster 2,291 2,775 -17%
98 Very 2,285 2,184 5%
99 Peeplo 2,240 2,665 -16%
100 Disney Online 2,227 2,155 3%

UKOM/Nielsen figures measure unique UK visitors from home and work computers.

New UKOM/Nielsen data for December 2010 shows that Google is, unsurprisingly, the top web brand in the UK, with 35 million unique visitors - up 5% on November - followed by MSN/Windows Live/Bing (27.3 million).

Google is partnering with Universal, Sony and the Abu Dhabi Media Company to bring online video music service Vevo to the UK in April.

The service already has a UK web presence via its YouTube channel, with UKOM figures showing that Vevo is the UK's 42nd most visited online brand with 4.3 million unique visitors, comparing favourably with ITV.com (5.6 million) and Fox Interactive Media (4.9 million).

 

The BBC is the UK's fourth most visited online brand, although yesterday it announced that it will be cutting its online budget by 25% and halving its number of Top Level Domains.

Of the social networking brands in the top 100, Facebook has 26.3 million unique visitors, well ahead of Twitter's 4.7 million and Linkedin with 2.5 million.

Linkedin was the only one of the three to record a month on month fall in visitors, down 9% on November.

 

Christmas and the sales season helped many brands increase visitors to their sites over December. 

Online cards business American Greetings and the Royal Mail were two of the biggest risers, while many retailers - especially Currys, Comet and John Lewis - enjoyed decent gains too. 

Recent figures from Interactive Media in Retail Group (IMRG) and Capgemini show that UK consumers spent £6.8bn online in December, a 25% year on year increase.

The severe weather also led to big increases for the Met Office and National Rail, the UKOM data reveals.

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