Additional Information


Content

Pink Ponies campaign spoof highlights industry pitfalls

Toronto-based agency John St has created a satirical sideswipe at those working in the advertising industry ahead of submissions for industry awards in 2011.

Pink Ponies awards spoof highlights industry pitfalls

Pink Ponies awards spoof highlights industry pitfalls

Share this article

The spoof marketing campaign for an eight year old's birthday party captures many of the over-used and self-inflated buzzwords and ideas spiralling around advertising today.

After explaining "The Big Idea" behind the Pink Ponies campaign, the video takes on an all too familiar format, ranging from use of traditional techniques, social media and word of mouth "buzz",  to below-the-line executions, new media and, ultimately, the ROI.

The mock campaign ends with the suitably overblown tagline, "In the end we didn't just create a birthday, we created a birthday movement".


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^