Additional Information


Butterkist unveils chocolate-toffee flavour with digital push

Butterkist is backing the launch of its new milk chocolate-coated toffee popcorn flavour with its first Facebook activity.

Butterkist: unveils new flavours

Butterkist: unveils new flavours

Share this article

The integrated campaign, created by Gratterpalm for the Tangerine Confectionery-owned popcorn brand, rolls out on 24 February.

It will centre on the strapline "You can’t resist Butterkist" and includes press ads, mailings and point-of-sale material.

Butterkist will also be re-running last year’s 30-second TV ad from 7 February on Sky Movies, amended to promote the milk chocolate and cinema sweet flavours. It rolls out across other TV channels from 24 February.

Tangerine Confectionery’s other brands include Barratt Sweets and Princess Marshmallows.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014


Forget about the BRICS External website

by Dan Foreman, 17/04/2014


Back to top ^