Costa restarts ad feud with Starbucks

Costa Coffee: war of words with Starbucks
Costa Coffee: war of words with Starbucks

Costa Coffee is rejoining its war of words with Starbucks in ads that claim twice as many consumers prefer Costa to its rival.

The campaign, which will span press, outdoor and digital, is Costa’s biggest to date. It uses provocative lines such as ‘Sorry Starbucks, the people have voted. Again’; ‘A triumph for coffee lovers’; and ‘Voted the nation’s favourite coffee shop’.

In January 2010, Starbucks challenged Costa over the veracity of claims made in its ads. It complained to the ASA about its rival’s ‘7 out of 10 coffee-lovers prefer Costa’ campaign, but its objection was rejected.

Costa has based the claims for its latest ads, by agency Karmarama, on a survey conducted by Allegra Strategies. It found that, of 16,000 UK coffee drinkers asked, 54% named Costa as their favourite coffee shop; 27% cited Starbucks.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes