Rim selects 7digital to provide PlayBook music service
Research in Motion (Rim), the Canadian owner of the BlackBerry mobile brand, has struck a deal with digital music store 7digital, which will provide the music service for the PlayBook tablet.
Ben Drury: CEO and founder of 7Digital
The BlackBerry PlayBook will launch in the next six weeks with 7digital Music Store preinstalled. Users can search and purchase tracks from its catalogue of over 13 million mp3s.
Prices of the tracks will match those already on 7digital and the revenue from sales will be shared between the two companies.
7digital was founded in 2004 by Ben Drury. In 2009, HMV, the music retailer, acquired a 50% stake in the company for £7.7m.
The company powers the music service on Samsung’s Galaxy tablet, which went on sale in the UK in November last year.
It also has an mp3 download app for BlackBerry smartphones and provides download services for Spotify and Last.fm.
The 7digital music application on the PlayBook will be previewed later this week at the South by South West conference in Austin, Texas.
Earlier this week, Rim confirmed that its chief marketing officer Keith Pardy has departed the company "for personal reasons", ahead of the high-profile launch of the PlayBook.
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