Additional Information


Content

McDonald's to put calorie-count on menus

McDonald's 1,200 UK outlets will display calorie information on menu boards from September, as the fast food chain signs up to the Government's "responsibility deal".

McDonald’s: will be displaying calorie information on its menus

McDonald’s: will be displaying calorie information on its menus

Share this article

The fast food company made the announcement today (15 March), mirroring a similar announcement from Yum!-owned Pizza Hut and KFC, as fast food companies back the Government’s move to crack down on obesity by disclosing calorie content at the "point of purchase".

McDonald’s currently displays calorie information on its packaging and trayliners, which will be updated to match the calorie information on its menu boards.

From September, the boards will inform its customers that a Big Mac contains 490 calories, as does a quarter pounder with cheese.

A small McDonald’s milkshake contains 220 calories, while four chicken McNuggets contain 170 calories.

McDonald’s said the move followed internal research, which found that eight in 10 customers believe all companies should display "simple, visible, calorie information."

The Government's responsibility deal has been backed by more than 170 companies, including Diageo and Tesco.

As previously reported by Marketing, Subway and Pizza Express have decided not to join the initiative to display calorie information.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^