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BRIC Report: Top 10 television advertisers

The top 10 television advertisers in Brazil, Russia, India and China (2009).

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Top 10 television advertisers Brazil
Advertiser TV expenditure Real (m)
Casas Bahia 1,990.6
Unilever 1,391.7
Ambev 665.6
Caixa (GFC) 645.3
Lideranca Capitalizacao 533.5
Danone 454.1
Hypermarcas 420.6
Petrobras (GFC) 394.0
Cervejaria Petropolis 361.1
Bradesco 360.2

Source: Monitor Ibope

Top 10 television advertisers Russia
Advertiser TV expenditure US$ (m)
Procter & Gamble 455.3
L'Oreal 339.3
Henkel Group 252.9
Mars-Russia 248.2
Nestle 237.5
Unilever 237.5
Wimm-Bill-Dann 227.3
Danone 181.5
Reckitt Benckiser 179.8
MTS 159.3

Source: TNS Russia

Top 10 television advertisers India
Advertiser TV expenditure INR (m)
Hindustan Lever 8,500
Reckitt Benckiser 2,521
Coca-Cola 1,500
ITC 1,270
Bharti Airte 1,270
Cadbury 1,127
Procter & Gamble 1,084
L'Oreal 985
Colgate-Palmolive 956
Ponds 880

Source: TAM, Nielsen, MAP, ad expenditure

Top 10 televison advertisers China
Advertiser TV expenditure RMB (m)
Procter & Gamble 26,256
Unilever 15,097
L'Oreal 13,201
Harbin Pharma Group 12,013
Yum Brands 9,393
Hayao Group Sanchine Pharmacy 7,147
Hangzhou Wahaha 6,351
Coca-Cola 6,279
Tinghsin International Group 6,104
Neimenggu Hongmao Industrial 5,362

Source: CTR Advertising Monitoring 2009

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