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BRIC Report: Top 10 newspaper advertisers

The top 10 newspaper advertisers in Brazil, Russia, India and China (2009).

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Top 10 newspaper advertisers Brazil
Advertiser Newspaper expenditure Real (m)
Casas Bahia 900.9
Hyundai 537.6
Ponto Frio 276.3
Fiat 206.8
General Motors 200.6
Grupo Pao De Acucar 171.1
Supermercado Guanabara 166.3
TV Globo 159.8
CVC 154.1
Ricardo Eletro  105.3

Source: Monitor Ibope

Top 10 newspaper advertisers Russia
Advertiser Newspaper expenditure US $ (000s)
Evalar 12,096
Rosbusinessconsulting 11,211
Pochta Servis 9,731
Mercury 9,483
Materia Medica 9,383
World of Useful Goods 9,331
Volkswagen 5,782
Ford 4,832
Diod 4,259
Sberbank of Russia 3,681

Source: TNS Russia

Top 10 newspaper advertisers India
Advertiser Newspaper expenditure INR (m)
Pantaloons Retail 2,162.4
Tata Motors 1,864.0
LG Electronics 1,849.0
Maruti Udyog 1,541.0
Planman Consultant 1,371.0
SBI (State Bank of India) 1,361.0
Samsung 1,265.7
General Motors 1,017.4
Bharat Sanchar Nigam 863.7
Nokia 855.8

Source: TAM, Nielsen, MAP, ad expenditure

Top 10 newspaper advertisers China
Advertiser Newspaper expenditure RMB (m)
China Mobile Telecom 1,414.6
Suning Electric 1,342.1
Evergrande Real Estate 1,071.4
Gome Electrical 1,071.1
China Telecom Group 577.4
Nissan 415.6
Red Star Group 401.7
General Motors 386.1
Volkswagen 382.4
China Unicom 364.5

Source: CTR Advertising Monitoring 2009

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