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BRIC Report: Magazine publishing markets

The total value of the consumer magazine markets, including sales and advertising, in Brazil, Russia, India and China for the period 2005 to 2014.

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Figures from the PWC 2010 Outlook Consumer Magazines, part of PWC's Global entertainment and media outlook: 2010–2014 report.

The consumer magazine publishing market consists of spending by advertisers in consumer print magazines and on magazine websites and magazine mobile sites.

Consumer magazine publishing includes spending by readers to purchase magazines via subscriptions or at retail outlets as well as paid online subscriptions.

Magazines published under contract, known as customer magazines or custom publishing, also are included, under the print advertising component. Figures do not include licensing or other ancillary revenues.

Consumer magazine publishing market (US$ millions)
  2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil 1522 1700 1870 1965 1855 1949 2058 2185 2303 2438
Russia 925 1025 1184 1298 908 886 901 928 965 1017
India 272 331 382 420 432 450 489 537 593 654
China 2071 2350 2656 2883 2986 3187 3456 3736 4041 4364

Sources: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates
At average 2009 exchange rates. Figures for 2010 onwards are forecasts

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