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BRIC Report: Search internet advertising spend

The total value of the search internet advertising markets in Brazil, Russia, India and China for the period 2005 to 2014.

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Figures from the PWC Outlook 2010 internet advertising - wired and mobile, part of PWC's Global entertainment and media outlook: 2010–2014 report.

Internet advertising - wired and mobile - consists of spending by advertisers on paid-search, display, classified, video, and other online formats as well as advertising delivered to mobile phones via formats designed for mobile handset screens.

Search internet advertising spending (US$ millions)
  2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil 101 122 214 314 365 408 446 491 535 586
Russia 37 73 117 231 302 388 490 610 747 893
India 0 9 20 42 67 87 111 145 194 244
China 171 264 556 964 1550 1841 2363 2996 3839 4854

Sources: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards are forecasts

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