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BRIC Report: Display, classified and other internet advertising spend

The total value of the display, classified and other internet advertising markets in Brazil, Russia, India and China for the period 2005 to 2014.

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Figures from the PWC Outlook 2010 internet advertising - wired and mobile, part of PWC's Global entertainment and media outlook: 2010–2014 report.

Internet advertising - wired and mobile - consists of spending by advertisers on paid-search, display, classified, video, and other online formats as well as advertising delivered to mobile phones via formats designed for mobile handset screens.

Display, classified, and other internet advertising spending (US$ millions)
  2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil 68 72 107 131 175 201 226 255 286 320
Russia 79 112 166 218 261 335 421 521 636 757
India 20 24 35 60 86 97 124 162 215 268
China 326 540 837 1226 1211 1647 1983 2410 2827 3301

Sources: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards are forecasts

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