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BRIC Report: Total wired internet advertising spend

The total value of the wired internet advertising markets in Brazil, Russia, India and China for the period 2005 to 2014.

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Figures from the PWC Outlook 2010 internet advertising - wired and mobile, part of PWC's Global entertainment and media outlook: 2010–2014 report.

Internet advertising - wired and mobile - consists of spending by advertisers on paid-search, display, classified, video, and other online formats as well as advertising delivered to mobile phones via formats designed for mobile handset screens.

Total wired internet advertising spending (US$ millions)
  2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil 169 194 321 445 540 609 672 746 821 906
Russia 116 185 283 449 563 723 911 1131 1383 1650
India 20 33 55 102 153 184 235 307 409 512
China 497 804 1393 2190 2761 3488 4346 5406 6666 8155

Sources: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards are forecasts

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