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BRIC Report: Mobile internet advertising spend

The overall value of mobile internet advertising spend in Brazil, Russia, India and China for the period 2005 to 2014.

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Figures from the PWC Outlook 2010 internet advertising - wired and mobile, part of PWC's Global entertainment and media outlook: 2010–2014 report.

Internet advertising - wired and mobile - consists of spending by advertisers on paid-search, display, classified, video, and other online formats as well as advertising delivered to mobile phones via formats designed for mobile handset screens.

Mobile internet advertising market (US$ millions)
  2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil - - 1 2 4 6 10 22 49 82
Russia - 1 2 4 6 9 14 20 30 45
India - - - - - 1 2 3 8 20
China - 1 3 7 11 17 33 54 133 326

Sources: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards are forecasts

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