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BRIC Report: Radio advertising spend

The total value of radio advertising revenue in Brazil, Russia, India and China for the period 2005 to 2014.

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Figures from PWC's Global entertainment and media outlook: 2010–2014 report.

In the United States and Canada, the radio market consists of advertiser spending on radio stations and radio networks, as well as satellite-delivered radio subscriptions.

Satellite radio in the United States also includes advertising. The United States also includes Internet radio advertising. In EMEA (Europe, Middle East, Africa) and Asia Pacific, the market includes public radio license fees.

Advertising spending is tracked in EMEA, Asia Pacific, Latin America, and Canada, net of agency commissions.

Advertising in the US and Russia is customarily reported as gross spending, which is how it is reflected in our analysis.

Radio advertising market by country (US$ millions)
  2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil 271 311 373 438 492 556 629 714 813 928
Russia 267 393 468 440 283 278 289 323 367 420
India 65 102 141 170 201 235 287 327 389 440
China 568 836 918 1165 1249 1384 1552 1758 1983 2227

Source: InfoAdex, PricewaterhouseCoopers LLP, Radio Advertising Bureau, Russian Association of Communication Agencies, Wilkofsky Gruen Associates, ZAW, Dentsu, PricewaterhouseCoopers LLP, State Administration of Industry and Commerce (China). At average 2009 exchange rates. Figures for 2010 onwards are forecasts

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