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BRIC Report: Outdoor advertising spend

The total value of outdoor advertising revenue in Brazil, Russia, India and China for the period 2005 to 2014.

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Figures from PWC's Global entertainment and media outlook: 2010–2014 report.

The out-of-home (OOH) advertising market consists of advertiser spending on out-of-home media in such formats as billboards, street furniture (bus shelters, kiosks, etc), transit displays (bus sides, on-train print, taxi toppers, etc), sports arena displays, and captive ad networks (in such venues as elevators).

Advertising spending is tracked in EMEA (Europe, Middle East, Africa), Asia Pacific, Latin America, and Canada net of agency commissions.

Advertising in the US and Russia is customarily reported as gross spending, which is how it is reflected in our analysis.

Out-of-home advertising market by country (US$ millions)
  2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil 259 299 255 294 326 348 373 398 423 448
Russia 808 1040 1269 1443 858 893 974 1078 1198 1349
India 184 205 256 307 327 368 409 460 512 563
China 1128 1288 1754 2193 2405 2730 3134 3639 4210 4846

Sources: Fondation Statistique Suisse en Publicité, InfoAdex, Outdoor Advertising Association, PricewaterhouseCoopers LLP, Russian Association of Communication Agencies, Wilkofsky Gruen Associates, ZAW, Dentsu, State Administration for Industry and Commerce. At average 2009 exchange rates. Figures for 2010 onwards are forecasts

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