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BRIC Report: Television advertising spend

The total value of the terrestrial television advertising markets in Brazil, Russia, India and China for the period 2006 to 2014.

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Figures from PWC's Global entertainment and media outlook: 2010–2014 report.

The television advertising market consists of advertiser spending on both terrestrial and multichannel television, advertising on TV websites and on programmes streamed from TV websites, and mobile TV advertising.

Net television advertising figures - consisting of spending minus agency commissions and discounts - are tracked in EMEA (Europe, Middle East, Africa), Asia Pacific, Latin America, and Canada.

Advertising in the US and Russia is reported with agency commissions included, as is customary.

Multichannel advertising refers to advertising on networks that are accessed by viewers via cable (analogue or digital), satellite, digital terrestrial television (DTT), or other means but that are not otherwise available without those services.

Terrestrial advertising consists of advertising generated by free-to-air broadcast networks that can be received through a traditional analogue television receiver even if viewers can also receive such networks through a cable, satellite, or DTT service.

Terrestrial television advertising market (US$ millions)
  2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil 3439 4289 4775 4899 5359 5752 6349 6782 7384
Russia 2659 3471 4233 3177 3316 3597 3927 4333 4838
India 161 180 197 216 235 261 301 344 386
China 5020 5439 6107 6391 7477 8316 9373 10535 11751

Source: Ofcom, PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards are forecasts

Multichannel television advertising market (US$ millions)
  2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil 143 226 305 368 435 569 666 795 912
Russia 40 64 90 78 93 111 134 162 197
India 1194 1416 1526 1646 1812 2031 2360 2726 3093
China 886 1036 1078 1263 1586 1887 2270 2716 3218

Source: Ofcom, PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards are forecasts

Total broadcast television advertising market (US$ millions)
  2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil 3582 4515 5080 5267 5794 6321 7015 7577 8296
Russia 2699 3535 4323 3255 3409 3708 4061 4495 5035
India 1355 1596 1723 1862 2047 2292 2661 3070 3479
China 5906 6475 7185 7654 9063 10203 11643 13251 14969

Source: PricewaterhouseCoopers LLP, State Administration for Industry and Commerce (China), Russian Association of Communication Agencies, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards are forecasts

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