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BRIC Report: Video game advertising spend

The total value of video game advertising revenue in Brazil, Russia, India and China for the period 2005 to 2014.

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Figures from PWC's Global entertainment and media outlook: 2010–2014 report.

The video game market consists of consumer spending on console games (including handheld games), personal computer games, online games, and wireless games as well as video game advertising.

The category excludes spending on the hardware and accessories used for playing the games. Retail purchases of games are included in either the PC or console game categories.

The online games category includes microtransactions, which are players’ purchases of accessories and additional game content that enhance the gaming experience. If these games are then played online for a subscription fee, the subscription fee is counted in the online game category.

Video game advertising market (US$ millions)
  2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil 1 3 3 5 6 7 8 9 10 11
Russia 1 3 4 5 6 8 9 10 11 12
India - - 1 1 3 3 4 5 5 5
China 2 11 15 21 29 40 51 62 76 91

Sources: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards are forecasts.

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