Magners appoints Elvis to below-the-line account

Magners: appoints Elvis to below-the-line account
Magners: appoints Elvis to below-the-line account

Magners, the Irish cider brand, has appointed Elvis to handle its below-the-line account.

Elvis pitched against undisclosed agencies and will now be responsible for on and off trade activation, which will run across pubs and bars as well as in off-licences.

Below-the-line activity will include shopper marketing and promotional activity.

The agency will also work with supermarkets and brewers, alongside Magners' current agency partner The Red Brick Road and Glue Isobar.

Magners has not launched a large-scale campaign since April 2010 when the brand created outdoor activity that used the strapline, "It's all gone pear shaped".

The wonky poster was designed to make it appear as though it had been cropped incorrectly, prompting passers-by to look twice.

Elvis and Magners were unavailable for comment.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky