Baxters hires Young's Seafood marketer Yvonne Adam

Young's Seafood: lead marketer joining Baxters
Young's Seafood: lead marketer joining Baxters

Young's marketing director Yvonne Adam has left the company to take up an equivalent role at soup-maker Baxters.

Adam joined frozen seafood brand Young’s in 2004 and had held the role of marketing director since 2007.

She will not be replaced, as Young’s owner, Findus, is switching to a ‘simplified and flatter’ marketing structure. Instead, Natasha Gladman will lead the marketing and innovation team.

In the past year the Young’s and Findus brands closed their marketing and commercial
operations in Grimsby and relocated the departments to their London headquarters.

The company is reportedly in talks with investors to create a £1bn acquisition ‘war chest’.

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