Additional Information


Content

Timberland launches geocaching treasure hunt

Timberland has created a GPS-enabled treasure hunt that will run across London and five other European cities to promote its new Earthkeepers range of footwear.

Timberland: Trail of Heroes geocaching campaign takes in six cities

Timberland: Trail of Heroes geocaching campaign takes in six cities

Share this article

The ‘Trail of Heroes’ campaign will run across six cities – Paris, London, Milan, Brussels, Berlin and Madrid – until June.

The treasure hunt has been developed to get consumers outdoors to find a uniquely designed set of containers, which have been strategically hidden in each city.

A bespoke website, www.geocaching.com/trailofheroes, created by brand experience specialists BEcause and Groundspeak, will enable consumers to register to take part in the geocaching treasure hunt for the chance to win a selection of Timberland products.

The main prize is the "Ultimate Outdoor Adventure" – a week’s holiday for two to Iceland, including two nights' accommodation in a four-star hotel.

Joss Davidge, business director at BEcause, said: "It’s incredibly exciting for BEcause to be working with Timberland on its first ever geocaching campaign. I have every confidence that this multi-city experience will engage huge numbers of consumers." 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^