Samsung hits iPad users with 'world's first' interactive 3D ad

Samsung: 3D interactive iPad ad for the Galaxy SII smartphone goes live
Samsung: 3D interactive iPad ad for the Galaxy SII smartphone goes live

Samsung claims it is launching the first-ever interactive 3D ad for the iPad, to promote the technological capabilities of its Galaxy SII smartphone to UK consumers.

The campaign, which was devised by Starcom Mediavest and created by Cooliris, goes live today (30 June) and is being distributed via mobile ad network InMobi.

The six-figure campaign will run until 31 July.

The ad will be displayed on iPad's TV Guide app, where it appears at the bottom of the screen.

IPad owners are able to use their touch screens to interact with, and manipulate, an image of the SII.

For instance, when a user tilts their tablet computer, the image of the Samsung SII smartphone moves in response.

The ad employs 3D technology developed by Cooliris and creates a variety of effects to form a 3D image, including parallax and motion effects and more traditional uses of light and shade.

Milton Elias, Starcom's head of mobile, said: "As mobile technology continues to facilitate richer advertising experiences, we feel it's important to explore this exciting new avenue as a solution for our clients.

"Cooliris's 3D media ads take mobile and tablet ads to a new level of interactivity and consumer engagement that will play a part in defining the future of mobile advertising."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes