Renault reviews News Int ad plans

Renault: 'va va voom' TV campaign
Renault: 'va va voom' TV campaign

(Updated 16.15) Renault is reviewing its advertising plans pending the outcome of investigations into The News of the World and says it has no immediate plans to advertise in any News International titles.

In a statement today, Renault said: "As a result of the seriousness of the continued allegations of phone hacking by News of the World, Renault is reviewing its media advertising plans, pending the formal investigations. We currently have no advertising planned in any News International press titles in the immediate future."

Renault's statement follows News International taking unprecedented action yesterday, closing the 168-year-old Sunday paper, in an attempt to repair its damaged reputation.

Renault spent £343,829 with the News of the World in the 12 months to the end of April 2011, according to Nielsen.

During the course of yesterday, a trickle turned into a flood of advertisers pulling out of the News of the World under pressure from consumers following allegations it had hacked into the mobile phone of Milly Dowler, a story broken by the Guardian on Monday.

One of those advertisers, Shop Direct, put an advertising boycott in place yesterday of all News International newspapers, pending the outcome of the investigation.

Clarification: An earlier version of this article stated that Renault was boycotting News International titles but Renault wanted to make clear it is reviewing the situation and had no immediate plans to advertise.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1