BBH to take over ASOS ad account

ASOS: appointed BBH
ASOS: appointed BBH

ASOS, the online retailer, has appointed Bartle Bogle Hegarty to its advertising account without a pitch.

The company previously worked with Mother, but that relationship came to an end in autumn last year.

BBH will now work on a campaign for the brand after a process that was overseen by Claire Dobbie, the brand's marketing director.

The retailer does not operate on a retained agency basis, opting instead to assign shops on a project-by-project basis.

ASOS also works with Independents United on its digital work and the media agency Carat. Last year, James Hart, the ASOS e-commerce director, used Twitter to ask for digital agency recommendations.

Recent work for the brand included a series of idents by Mother promoting its sponsorship Britain's Next Top Model for Living TV.

The online retailer, which is estimated to have 5.2 million unique visitors a month, is one of the fastest-growing internet fashion outlets.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1