Buddy Media opens European headquarters

Buddy Media: opening a European headquarters in London
Buddy Media: opening a European headquarters in London

Buddy Media, the WPP-backed Facebook page and campaign management system, has opened a European headquarters as it continues its global expansion plans.

Buddy Media, which launched in the US in 2007, provides a platform for brands to launch, maintain and monitor their Facebook presence.

It claims to currently manage social media for eight of the world’s top 10 global advertisers. Disclosed clients include Nivea, Bacardi, All Saints and Mercedes Benz.

The European team, based in London, will be led by Luca Benini, former vice-president and commercial director of comScore Europe, as managing director. Erinn Marzo, who is vice-president of international sales at Buddy Media, will be also based in its European office.

WPP struck up a strategic partnership with Buddy Media in October last year, investing $5m in the company. As part of the deal, Buddy Media’s platform was integrated with WPP’s technology products to provide the service to the holding company's clients.

Research published yesterday from social media marketing agency TBG Digital showed that brand campaigns on Facebook have grown nearly 20-fold over the past year.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway