Sugar's Amscreen takes on Europe

Amsreen: signs European deal with BP
Amsreen: signs European deal with BP

Amscreen, the digital media network owned by Lord Sugar's Amshold Group, is to expand into Europe after securing a deal with BP to roll out digital signs across Continental petrol stations.

Amscreen will initially install screens in selected BP forecourts across Germany, Poland, Luxembourg, Switzerland and Austria as part of a five-year deal that will extend Amscreen's relationship with BP in the UK for a further five years.

Amscreen has built a network of 3,000 screens nationwide since it launched two years ago and claims to be the UK's largest digital screen media network, reaching an audience of 25 million a week.

Jurgen Bloemers, marketing and cards director, Europe, BP, said: "Following on from the success of our partnership with Amscreen in the UK, it made perfect sense to mirror this onto our forecourt network across Europe.

"Amscreen's unique 'plug and play' technology is easy for us to install and is sure to modernise digital advertising across European forecourts by centralising messaging, reducing wastage and maximising store compliance."

Amscreen's chief executive is Simon Sugar, Lord Sugar's son. The ad sales for Amscreen are handled by Digicom, the independent ad sales house set up by former CBS Outdoor international chief executive Tom Goddard.

Simon Sugar said: "The user friendly nature of our digital signage technology means that it can be easily rolled out across the continent and we hope to have our screens installed in over 1,800 BP and [BP-owned] Aral sites in the coming months.

"This is just a start for us in Europe and we will be announcing other European forecourt partnerships in the coming months."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners