Foster's Gold, Heineken UK's premium brand extension of its Foster's variant, has signed up Holly Valance to star in its debut ad campaign.
The campaign by Adam & Eve will feature the Australian actress and model and regular Foster's characters, Brad and Dan, in a multi-million pound TV and print campaign.
The activity will break at the end of August.
The ad will continue the lager's 'Good Call' theme and introduce Foster's Gold as the perfect beverage for mixed sex drinking occasions.
Foster's Gold, which is a 4.8% ABV premium bottled lager, went on sale last week.
Heineken rival Molson Coors is also extending its Carling brand into premium bottle lager with the launch of Carling Chrome later in the year.
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