The Old Spice hunk Isaiah Mustafa has triumphed over his battle with rival Fabio, in the brand's latest online instalment.
Earlier this week, Mustafa and Fabio created 40 online ads as part of their battle to win the role of the Old Spice guy.
The latest ad, created by Wieden+Kennedy Portland, has been posted on the Old Spice YouTube channel.
In "mano a mano" Mustafa breaks through a wall and threatens to punch Fabio so hard it will send him flying "through the air at such a velocity it will make skin fry like bacon and muscles explode".
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