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Trading places: this week's people moves

Sky marketer Andrea Zappia heads back to Sky Italia, while Chris Goldson moves from Absolute Radio to ITV in BR's round-up of this week's people moves in advertising, marketing and media.

Andrea Zappia: Sky Italia chief executive

Andrea Zappia: Sky Italia chief executive

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BETC London, the start-up agency launched by Neil Dawson and Matthew Charlton in May, has appointed Andrew Stirk as its executive planning director. (Campaign)

The Bank has appointed Beattie McGuinness Bungay senior creative Dom Martin to the position of joint creative director to work alongside its existing creative director, Ryan Shaw. (Campaign)


Goviral, the AOL-owned video distribution network, has appointed Adam Boast as its UK managing director. Boast joins from Smartclip, the video ad network, where he was commercial director for just over two years. (Media Week)


ITV has appointed Chris Goldson, the commercial director at Absolute Radio, to the new position of director of strategic engagement. (Campaign)

Starcom MediaVest (SMG) has appointed John Sheehy as president of global operations reporting to Laura Desmond, chief executive of the group. (Media Week)

We7 business development manager Emma Smyth is to return to Absolute Radio to become head of sponsorship, following the departure of Luke Moore. Smyth will take responsibility for sponsorship and commercial partnerships across the Absolute Radio network and will report to branded content director Louise Simkins. (Media Week)


Sony Ericsson
has appointed former Vodafone games boss Tim Harrison to the newly created role of head of content and marketing strategy. Harrison joins Sony Ericsson after working for several years as a consultant and advisor to businesses in the mobile space, most recently with Sony Ericsson. (Marketing)


Channel 5 controller of marketing Zoe Harris has left the company without a job to go to, just four months after joining the Northern & Shell-owned broadcaster in the new role. (Marketing)

Andrea Zappia, the managing director of Sky's customer group, has been appointed chief executive of Sky Italia with immediate effect, replacing Tom Mockridge. His appointment follows Mockridge’s elevation last month to become chief executive of News International. (Marketing)

Randi Zuckerberg, director of marketing at Facebook and sister of co-founder and chief executive Mark Zuckerberg, has left the social media network after six years to start up her own company. (Marketing)


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