Born to Shine fails to sparkle for ITV
ITV1's 'Born to Shine', the entertainment show fronted by Natasha Kaplinsky, was beaten in the Sunday night ratings war last night by 'Countryfile' and 'Top Gear' for the third week in a row.
Born to Shine: ITV programme is trumped by BBC
In the six-part Morrisons-sponsored series ‘Born to Shine’, talented children try to teach celebrities, including comedian Jason Manford, presenter Ruth Langsford, and actor and film director Nick Moran, a new skill.
According to unofficial overnight figures ‘Born to Shine’ had an average audience of 1.99 million between 8pm and 9pm last night, an 8.6% share of the available audience. An additional 86,700 watched the show on ITV1+1.
The live audience of two million represents a 29.1% decline from the first show on Sunday 17 July and lags far behind the audiences delivered by other ITV entertainment shows such as ‘I’m a Celebrity Get Me Out of Here'.
‘Born to Shine’ was inspired by Adam & Eve's "no child born to die" activity for Save the Children, which has a regular presence on the show. The final programme is being billed as a "fundraising extravaganza" for Save the Children.
Between 8pm and 9pm last night the average audience watching BBC One or BBC One HD was 5.68 million viewers, over two and a half times larger the audience delivered by ITV1.
On BBC One and BBC One HD ‘Countryfile’, a magazine show focusing on the British countryside, had an average audience of 6.51 million, a 29.5% share, between 7.30pm and 8.30pm.
‘The Inspector Lynley Mysteries’ was watched by 4.22 million viewers across BBC One and BBC One HD between 8.30pm and 9.30pm, a 17.7% share of the TV watching audience.
The long-running car show ‘Top Gear’ had an average audience of 3.33 million viewers across BBC Two and BBC HD, a 14.3% share of the available audience but down significantly from the last two weeks.
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