Tablet and mobile to challenge PC as favoured internet device
A survey of UK internet users suggests the personal computer's status as people's favourite way to access the internet will be eaten into by mobile devices and tablets.
Internet access: tablet is setting a challenge to the PC as favoured internet device
The survey asked 2,000 people what their current favourite internet access point was now, and what they thought it would be in a year's time.
Personal PC/laptop was picked by 89% of respondents as their current favourite, and by 64% as their favourite in a year's time.
Work PC/laptop was picked by 6% of people as their current favourite and by 6% as their favourite in a year.
The equivalent data for mobile phones was 4% current and 13% in a year, while tablet devices such as the iPad scored 1% current and 11% in a year.
Ebooks, another mobile format, scored 0% as current favourite, but 2% as favourite in a year.
However, the data was not all in favour of mobile formats, with television set to rise from 0% now to 4% in year.
The research was part of the GlobalWebIndex survey produced by TrendStream and used by companies including Razorfish, Nokia and Ogilvy.
Latest jobs Jobs web feed
- Vice President Marketing Communications Direct Recruitment £75,000 - £79,000, London
- Account Director - Integrated - [Digital / Promotions] - Dynamic agency! to £49k Fill Recruitment Ltd £45k - £49k + superb bonus & benefits, Central London
- Affiliate Executive - Huge Client - Global Media Agency Ultimate Asset £22000 - £26000 per annum, London
- Pharmaceutical Associate/Account Director/ (Full or Part-Time) Brand Recruitment £45000 - £55000 per annum, Bedford
- Lead Digital Web Designer: (Web, Rich Media, CMS, HTML, CSS) Creative Recruitment £33000 - £38000 per annum, London
- SEO Engineer - Leading Media Agency Ultimate Asset £30000 - £38000 per annum, London