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Appointment to view: who ran ads during Celebrity Big Brother?

Orange, McDonald's and Lucozade were among the brands placings ads in last night's 'Celebrity Big Brother' opener, which attracted over five million viewers when it aired on Channel 5 for the first time last night.

Freederm sponsors the new series of Celebrity Big Brother

Freederm sponsors the new series of Celebrity Big Brother

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Skincare brand Freederm is the sponsor of the series and showed several of its 'Big Brother' themed idents across the 90-minute launch programme.

Brands also buying up ad spots include O2, Asda, Ford, Oral B and Moneysupermarket.com. Five ad breaks ran during the programme, which aired between 9.00pm and 10.30pm.

The show became the fourth most-watched programme in the channel's history.

Aquafresh, Cancer Research and Nintendo have taken out ads on the Demand 5 online catch-up service. The programme will be available for viewers to watch online for six months.

See some of the idents and the ads in our player:

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