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Appointment to view: 'Don't die of ignorance'

Almost 25 years after the iconic 'don't die of ignorance' government information campaign was launched, the House of Lords is calling for more money to be spent on HIV education.

The ‘don’t die of ignorance’ leaflets that went to all British households in 1987

The ‘don’t die of ignorance’ leaflets that went to all British households in 1987

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As part of the hard hitting campaign, information leaflets were sent to every British home while a high profile TV campaign spelled out the dangers to the general public of HIV and Aids.

Margaret Thatcher’s government took the decision to launch the campaign to address public confusion about the disease, which wasn’t identified officially until the 80s.

The House of Lords is now calling for a national drive to educate young people about the disease in schools. In a report on the current state of HIV and Aids infection and awareness, the government comes under fire for spending less than £3m on prevention of the desease, while treatment costs are heading towards the £1bn mark.

The governments Central Office of Information (COI) cut its advertising spend by 50% last year according to Marketing’s Top 100 advertisers league table. This is ahead of the departments planned closure.

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