Reckitt Benckiser unites health brands in £10m ad drive

Reckitt Benckiser: rolls out healthcare campaign
Reckitt Benckiser: rolls out healthcare campaign

Reckitt Benckiser (RB) is launching a £10m marketing push that combines its Lemsip, Strepsils and Meltus brands for the first time.

The 'Don't Lose a day' campaign will offer consumers "expert advice" about the products they should to use to treat different symptoms.

The campaign breaks in October and will run across TV, digital, social media, radio, PR and point-of-sale platforms. Each of the three brands’ Facebook pages and sites will feature a "remedy
advisor" which will provide guidance for consumers. 

Lemsip has a value share of more than 40% of the cold and flu market. According to RB, consumers spent more than £138m in the category last year.

The activity, which marks the first time RB has marketed the three over-the-counter brands together in one campaign, follows a cross-brand spring cleaning push for RB's household care brands last January.

The latter promoted its Dettol, Cillit Bang, Harpic, Vanish and Finish brands under the strapline "Join the great British cleaning blitz".

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners