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Sky moves Mellis to head database services arm

BSkyB has appointed William Mellis, its group director of business performance, to succeed Duncan Painter as managing director of Sky IQ, its customer database services arm.

William Mellis: incoming managing director of Sky IQ

William Mellis: incoming managing director of Sky IQ

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Sky IQ handles customer data for third-parties, including Centrica, Vodafone and Molson Coors, in addition to Sky.

Painter was hired by business-to-business publisher Emap as chief executive this week, though it is not yet clear when he is leaving Sky and joining Emap.

A Sky spokesman said Painter's leaving date had yet to be confirmed but he had not been put on gardening leave, while Emap has yet to confirm his start date.

Mellis's appointment is with immediate effect and for the time being he continues to handle a number of his existing responsibilities as group director of business performance.

The Sky IQ business used to be owned by Experian, which decided to move away from the managed database sector in 2010 by putting the operation into a joint venture with Sky, which was one of its customers.

Sky took full control of the business a number of months ago.

Mellis joined Sky in 2004 from business consultancy Cap Gemini as direct customer acquisition director.

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