Additional Information


Content

St Ives buys direct media and data operation

Marketing services and print company St Ives has acquired direct response media and data specialist Response One for an undisclosed sum.

St Ives: acquires Response One direct response media and data specialist

St Ives: acquires Response One direct response media and data specialist

Share this article

Response One will add to St Ives' data management, direct marketing, field marketing, POS and print services.

Patrick Martell, chief executive of St Ives, said: "The acquisition significantly enhances and extends the data based offering we are able to provide to clients to enable them to maximise return from their marketing campaigns."

Response One employs approximately 70 staff, is headquartered in Bath and has projected revenue of £25m for the year ending October 2011.

It will operate as a subsidiary of St Ives and will continue to be managed by the existing management team from its existing premises.

Patrick Sargeant, managing director of Response One, said: "Our knowledge of how to maximise response from direct marketing media, combined with our insight driven approach to data and our innovative campaign production techniques fits perfectly with St Ives.

"It gives us a wonderful opportunity to strengthen our competitive advantage and satisfy our ambition for growth and expansion."

St Ives was advised by Ingenious Corporate Finance.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^