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Summit 2010: Antony Mayfield

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One of the world's leading social media thinkers Antony Mayfield, SVP, Social Media, at iCrossing discusses how social media can be used to make content travel. He says that when it comes to media and marketing everything is still up for grabs and stresses that measurement should not be an afterthought; it is actually a part of the creative process.

Find out more about the APA International Content Summit

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