Sainsbury's to double British food sales by 2020

Sainsbury's: sustainability targets 'another step in helping our customers live well for less'
Sainsbury's: sustainability targets 'another step in helping our customers live well for less'

Sainsbury's is aiming to double sales of British food and cut 30% of its carbon emissions by 2020 as part of a new sustainability plan backed by a £1bn investment.

The ’20 by 20’ plan sets out 20 sustainability targets to achieve by 2020, which will include the British produce push, the slashing of carbon emissions, community-building exercises and ‘championing’ its staff.

Sainsbury’s will aim to increase sales of British food from today’s figure of £4bn to £8bn by 2020 as part of a ‘Best for British’ aspiration.

The sustainability commitment will also be driven by a fair trade push with the retailer looking to increase its sales of "fairly traded products" to a total of £1bn by 2020, up from the current figure of £280m.

Sainsbury’s says it was the largest retailer of Fairtrade-certified products last year, with one in every four pounds spent on Fairtrade goods in the UK being spent in a Sainsbury’s store.  

The retailer is hoping to cut 30% of its operational carbon emissions by 2020 through developing new technologies including CO2 refrigeration, biomass boilers and ground source heat pumps.

Sainsbury’s chief executive, Justin King, said: "Given the scale of our business, we believe these 20 commitments represent the most ambitious sustainability targets in our industry.

"This represents another step in helping our customers live well for less, following hot on the heels of our re-launch of by Sainsbury’s [own brand range] and Brand Match. The 20 by 20 shows customers that they can indeed have greater quality at lower prices, without compromising on standards or their values."

Sainsbury’s is launching a TV campaign today (12 October) pushing its Brand Match initiative, which promises to match the prices of brands sold by Tesco and Asda.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Barnados "life story"

Heineken "rubbish"

Reebok "theatre of dreams"