Virgin Media plays up 'British heritage' with new logo

Virgin Media: new logo aims to evoke company's British heritage
Virgin Media: new logo aims to evoke company's British heritage

Virgin Media has unveiled a new brand identity incorporating the Union Jack flag, as it seeks to match what it sees as a national mood of patriotism coming in 2012.

It has created a new logo with the blue, white and red flag, combined with the original red infinity symbol Virgin logo.

The logo, created by Start JudgeGill, will be unveiled in a new TV ad arriving this weekend, promoting the company's next-generation TV service TiVo.

Jeff Dodds, executive director of brand and marketing communications, said: "At Virgin Media, we're extremely proud of our British heritage and wanted to find a way to symbolically remind people about all the fantastic things about our nation.

"With Britain celebrating the Queen's Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British."

Virgin Media is currently reviewing its £36m advertising business.

Follow Sarah Shearman on Twitter @shearmans


0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1