Additional Information


Content

Creativebrief unveils new agency procurement site

Creativebrief is re-launching its digital intermediary offering, which allows marketers to seek out, directly contact and manage their relationships with marketing agencies.

creativebrief: launches agency management site

creativebrief: launches agency management site

Share this article

On www.creativebrief.com, clients will be able to use a central dashboard to review the latest industry work, send RFIs via a "briefcase" tool, and interact with agencies.

The website has been designed and developed by Natural Graphic.

However, the organisation, under newly-promoted managing director Charlie Carpenter, will continue to offer face-to-face consultancy services to clients.

Tom Holmes, founder and chairman of Creativebrief, said: "The mission from day one was to make a complex and saturated agency market more accessible.

"As recession continues to bite, brand and procurement teams need to find a more efficient way of sourcing marketing services whilst ensuring they continue to work with the best partners and avoid a drop in the quality of their communications."

The intermediary is believed to be currently working with clients including Desperados, RSA, Heineken, and IHG.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^