Matt Williams thinks that Adam & Eve's "long wait" spot for John Lewis is easily the winner in this year's battle of the Christmas campaigns:
"This is not only a brilliant festive ad but also one of the best TV ads of the year overall. It's a lovely story that is told brilliantly and I'm not at all surprised with the reaction that it's already sparked from the public." The ad was written and art directed by Matt Gay and John Long, and directed by Dougal Wilson through Blink.
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