Rachel Stevens, former star of S Club, is to be the new face of organic specialist Ella's Kitchen, and has recorded a number of nursery rhymes to encourage children to eat its products.
Stevens will head up the musically themed campaign, called 'Tasty Tunes' created by Billington Cartmell, which will run across press and digital.
Stevens has recorded a number of songs based on nursery rhymes including 'Twinkle, Twinkle Little Star' and 'Old McDonald Had a Farm'. The songs will be available to download free via the Ella's Kitchen website.
The campaign has been launched on the back of research that found toddlers who experienced new foods through sight, smell, sound and touch before tasting, were more willing to eat the vegetables they had been interacting with.
The press ads will run in December in specialist magazines such as Practical Parenting, Mother & Baby, and Pregnancy & Birth. Digital ads will run on parent and baby sites.
In addition, the agency will promote 'Tasty Tunes' through the Ella's Kitchen newsletter to the 60,000 people signed up to it.
Ella's Kitchen, which is run by a husband-and-wife team, is thought to be looking at strategic options, which could include an outright sale of the business.
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on