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Mirror Group Digital reports highest monthly user jump

Mirror Group Digital reported a market-leading 17% jump in average daily traffic in October, luring in 100,000 more daily browsers than it managed in September, according to the latest ABC internet traffic figures.

Mirror Group Digital: recorded a 17% rise in average daily traffic last month

Mirror Group Digital: recorded a 17% rise in average daily traffic last month

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The ABC internet traffic report for October reveals Mirror Group Digital – which includes visitors to mirror.co.uk and 3am.co.uk – along with Guardian.co.uk and Telegraph.co.uk, were the only national websites to report double-digit monthly growth average daily browser numbers.

While still a relative minnow, Mirror Group Digital has extended its lead over rival Independent.co.uk, after a successful October, benefiting from a number of big news stories, including the death of Steve Jobs.

Mirror Group Digital reported 710,695 average daily users in October, a leap of 17.22% on the previous month. Its monthly user number was 15,796,147, up 25.53% on the previous month.

Mail Online continues to lead the way and remains the country's most popular newspaper website, for the13th month running.

Mail Online – which includes visitors to dailymail.co.uk, its fantasy football website and Mail Rewards Club – reported an average daily user number of 4,563,492, up 12.31% on the previous month.

Mail Online has slightly increased its lead over Guardian.co.uk, which remains the second-most-popular visited site.

Guardian.co.uk registered 3,275,624 average daily users in October.

Follow John Reynolds on Twitter   @johnreynolds10

ABCe Results October 2011
  Oct-11 Month/ Year/year Oct-11
    Month    
Online title Global Daily Daily % Daily % Global monthly
  Ave change change total
MailOnline  4,563,492 12.31 65.41 78,994,874
guardian.co.uk  3,275,624 12.23 57.43 N/A
Telegraph  2,292,052 14.94 33.07 45,310,524
Mirror Group  710,695 17.22 34.06 15,796,147
The Independent  611,488 -7.08 10 13,874,442

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