DMGT values Northcliffe

Hull Daily Mail: one of the Northcliffe Media titles
Hull Daily Mail: one of the Northcliffe Media titles

Daily Mail & General Trust (DMGT), the publisher of the Daily Mail, has appointed Ernst & Young to value its regional arm, Northcliffe Media, which the group has previously failed to sell off.

Northcliffe Media – which comprises around 100 titles including the Hull Daily Mail, Western Daily Press and Plymouth Herald – has, like its rival regional press groups, suffered from a difficult advertising market and from readers' migration to the internet.

In 2005, DMGT disclosed that it was considering selling Northcliffe Media, ending its more than 80-year link with local newspapers.

But it was unable to attract a buyer at its asking price, which was thought to be around £1.5bn.

It is thought that DMGT has received no expressions of interest in its Northcliffe Media business in the past 12 months.

DMGT was unavailable for comment.

Follow John Reynolds on Twitter   @johnreynolds10

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