Appointment to View: Behind the scenes of the Morrisons Christmas ad

Morrisons' Christmas ad by DLKW features Freddie Flintoff and Sir Bruce Forsyth and is set in a fantasy Christmas market. We take a look behind the scenes.

Despite featuring a "winter wonderland"-themed, market the ad was filmed during the heat of October’s Indian summer.

A Ferris wheel, giant camera crane and snow machine were set up in Kingston Market, just outside London. The ad was directed by Paul Weiland.

Morrisons' food is the main focus of the ad. All the food was shot in close-up at Black Island studios, where an industrial kitchen was constantly cooking Morrisons products. Deliveries of other goods were directed there from all over the brand's supply network.

The shot with the Ferris wheel was filmed twice. Outside and moving for wide shots of Freddie and a group of kids, while inside, a mock-up of a smaller section of the wheel was set up for close-up shots.

Sir Bruce and Freddie were shot in close-up against a green screen. Framestore then helped to piece together the close-ups with the snow and atmosphere of the outside market to create a seamless final scene.

Sir Bruce said "It's been a marvellous shoot – I've enjoyed it very much indeed and I would like to wish good luck to Morrisons and a very Happy Christmas to all you workers and a Happy New Year."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Promotions & Partnerships Manager £40k + excellent benefits package Chessington World of Adventures, Chessington, London (Greater)
  • Brand Manager Competitive salary + excellent benefits package Chessington World of Adventures, Chessington, London (Greater)
  • Senior Creative £70000 - £80000 per annum Major Players, London

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1