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Coca-Cola Christmas: The 40s

The 1940s saw the creation of an elf named Sprite Boy, who began to appear in Coca-Cola advertising.

Sprite Boy in the 1949 'Travel refreshed' ad

Sprite Boy in the 1949 'Travel refreshed' ad

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1941 Original oil painting: "Thirst Asks Nothing More"

In the 1941 Coca-Cola holiday advertising, Santa relaxes next to a cooler typical of the time.

1949 Original oil painting: "Travel Refreshed"

By 1949, when artist Haddon Sundblom created this "Travel Refreshed" painting, his vision of Santa Claus had been in Coca-Cola advertising for 18 years. The painting also shows another creation of Sundblom's - an elf named Sprite Boy. In this ad Sprite Boy watches over the reindeer while Santa drinks a Coke.

Sprite Boy was introduced into Coca-Cola ads in 1942 to communicate to customers that it was OK to call Coca-Cola by the name "Coke."

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