Additional Information


Content

Coca-Cola Christmas: The 40s

The 1940s saw the creation of an elf named Sprite Boy, who began to appear in Coca-Cola advertising.

Sprite Boy in the 1949 'Travel refreshed' ad

Sprite Boy in the 1949 'Travel refreshed' ad

Share this article

1941 Original oil painting: "Thirst Asks Nothing More"

In the 1941 Coca-Cola holiday advertising, Santa relaxes next to a cooler typical of the time.

1949 Original oil painting: "Travel Refreshed"

By 1949, when artist Haddon Sundblom created this "Travel Refreshed" painting, his vision of Santa Claus had been in Coca-Cola advertising for 18 years. The painting also shows another creation of Sundblom's - an elf named Sprite Boy. In this ad Sprite Boy watches over the reindeer while Santa drinks a Coke.

Sprite Boy was introduced into Coca-Cola ads in 1942 to communicate to customers that it was OK to call Coca-Cola by the name "Coke."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^