Story Worldwide produce content based social media campaign for WGN America
WGN America, a cable TV network in Chicago, needed to boost ratings and drive ad revenues. They came to us to see if we could help them promote a specific syndicated comedy show, "How I Met Your Mother." Ad spots wouldn't work - they could have given them away on their own network. They needed new viewers. A lot of them.
Since socialised content drives conversations, Story created a campaign that targeted "SuperFans," enabling the people who... Read more
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