Trinity Mirror acquires digital comms specialist for £8m in cash

Sly Bailey: chief executive of Trinity Mirror
Sly Bailey: chief executive of Trinity Mirror

Trinity Mirror, publisher of the Daily Mirror, has acquired Communicator Corp, the digital communications company which specialises in email marketing and mobile communications, for £8m, as it seeks to expand its digital marketing offering.

Communicator Corp, based in Sunderland, operates in nearly 180 countries and its client base includes Adidas, Mitchells & Butler and Scottish & Southern Energy.

This latest acquisition follows Trinity Mirror's purchase of digital marketing services specialist Rippleffect in 2008.

Communicator Corp reported revenues of £3.5m and operating profit of £1m in the year ending 31 March 2011.

Trinity Mirror paid for the company in cash.

The publishing group is looking to become less reliant on its core print assets of national and local newspapers.

Sly Bailey, chief executive of Trinity Mirror, said: "Increasingly, we're seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics.

"The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect."

Follow John Reynolds on Twitter @johnreynolds10


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