Budgens to extend brand to independent stores

Budgens is ploughing forward with its convenience store programme by setting itself up as a wholesale supplier to independent stores.

LONDON (Brand Republic) - Budgens is ploughing forward with its convenience store programme by setting itself up as a wholesale supplier to independent stores.

Budgens Local branding will appear on 50 independent retailers in the next two years, with Budgens supplying full marketing and systems support to each store.

Each retailer will pay for the rebranding of their stores. They will have to stock products specified by Budgens and adhere to its in-store marketing and advertising strategies. Benefits will include the Budgens brand and competitive pricing due to increased buying power.

Budgens runs 42 forecourt stores plus the B2 convenience chain, which has stores in Greater London. The company’s focus on fresh food would be the main attraction to independent retailers unwilling to relinquish control of their stores.

According to Martin Hyson, chief executive of Budgens, “We will enable independents to really boost their sales, and offer consumers more than that offered by Mace or Spar. Our fresh food makes up 37% of total sales, while rival groups take only 13% of their sales from fresh food,” he said.

He denied the move to target the independent sector was an indication of a lack of suitable sites available to the company for its B2 convenience chain.

Rival Sainsbury is facing similar problems in struggling to find similar sites for its Local format.



0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Matt Davis

Redefining Premium on Mobile

Busting mobile myths