Channel 5 and MPG embroiled in trading dispute

Bampton: standoff
Bampton: standoff

Channel 5 is locked in a trading dispute with the Havas Media agency MPG Media Contacts.

The standoff means that advertising from MPG clients, which include Nationwide, Hyundai/Kia and EDF Energy, is not currently running on the broadcaster's channels.

Discussions between Channel 5, which is owned by Richard Desmond's Northern & Shell, and MPG are said to be ongoing. However, sources said that advertising from MPG clients is unlikely to return to the broadcaster's channels until March at least.

The sources suggest MPG and Channel 5, which is represented by its sales director, Nick Bampton, were unable to come to an agreement during the autumn trading season.

Otherwise, the 2012 deal season appears to have been relatively smooth with the remaining agency groups trading with the major four TV sales houses.

Sources close to Sky Media, Channel 4 and ITV each said they were satisfied with the terms of the deals they reached with media agencies.

The 2011 deal season was also notable for a lack of disputes, but a squeeze on margins at the start of 2010 led to ads from FMCG giants such as Unilever and Reckitt Benckiser being pulled from some broadcasters.

Channel 5 also experienced issues with Aegis Media in 2010 that resulted in a standoff for the first half of the year.

MPG and Channel 5 declined to comment.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky